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Search Engine Optimisation (SEO) Services
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* Search engines include Google UK, AOL UK, MSN UK, Lycos UK, Alta Vista UK, Netscape UK, Open Directory, All the Web, Webcrawler & Yahoo.
Paid for Directory inclusions available at cost, e.g. Yahoo Directory submission is currently $299 per annum.
Framed, Dynamic and Flash sites often require special treatment POA.
Excludes previously banned sites, and subject to approval of recommended keywords and associated optimisation plan.
SEO Activities
Keyword Request
5, 10, 20 or 30 keywords and phrases will be provided that best describes your
business and the products/services that your prospective customers would
be searching for.
Keyword research and analysis
We believe this is one of the most important steps in the search engine marketing
campaign, and involves a detailed assessment of your suggested keywords,
together with other actual keywords and phrases used by your prospective
customers.
We analyse both the ‘popularity’ and ‘competitiveness’ of these keywords, and based on the results of this analysis, we recommend a selection of search terms that show high marketing potential.
Produce a pre-optimisation ranking report
This shows your current rankings on the major search engines before the site
optimisation/engineering process.
Website Audit and Develop Search Engine Optimisation Action
Plan
We will initially assess the current search engine friendliness of your website,
and then develop a search engine optimisation plan. This plan includes recommendations
on how to engineer your site in order to gain high rankings.
Web optimised copy writing
As an additional service we can also provide professional web site copy writing,
written specifically to target researched keywords. We may suggest this and
provide a seperate cost prior to approval stage. If you wish to provide your
own content please follow our SEO copywriting
guidelines.
Search Engineering
Our search engine specialists will engineer the website based on the approved
plan document. This would include amending the code and content of the existing
pages, and if necessary creating additional pages relevant for the targeted
keywords and key phrases.
Search Engine Submission
This involves manually submitting the website to major UK and Global search
engines and directories.
Ongoing Website Reviews
Regular review of the web site for search engine compatibility, and tweaking
and resubmission where necessary. We will monitor and review the site on
a monthly/quarterly basis (depending on selected service level), and aim
to maintain its high rankings.
Ongoing Positioning Reports
This shows your website rankings on the major search engines on a monthly/quarterly
basis.
SEO Copywriting Guidelines
Start by ensuring that the content on every page in your site is written from the customer's viewpoint rather than your own.
1. Content
Ensure that the content on every page in your site includes your strategic keywords and accurately describes your offerings.
• The ideal amount of copy is 200-1000 words
• Aim for a keyword density of around 2%
Keyword placement
• Try to include keywords towards the start of each page
• Use keywords in headlines and sub-heads
• Use keywords in links to other pages and anchors
• Hyperlink keywords so they stand out
• Repeat your keyword phrases at least three times.
2. Strategic Keyword Phrases
Keywords are used in your title, description, and keywords meta tags, as well as in your content, so it's important to get this right through careful research.
• Start by brainstorming a list of keywords describing your offerings. Try to imagine what users would type into the search engine box to find you. Check your Web stats for clues.
• Check your keywords out on WordTracker or the Overture Suggestion Tool.
• Select two or three of your most relevant terms
(high
scores in WordTracker).
• Expand your keywords to include plurals and misspellings.
• Use several strategic keyword phrases to write your copy.
• Create a new page for each topic.
3. Title Tag - Write an HTML title tag for each page. This should be the first HTML tag on the page in the Head section. Use compelling words that will draw users to your site. Use questions if possible because it makes people think. Start with important keywords at the beginning of the title tag. Begin with a capital letter and use sentence case for easy readability. Good title tags read like a one-line ad that solves a problem and shows urgency. Don't use your keyword phrase more than once in a title tag.
4. Meta Description Tag - This HTML tag is important because it's often used by search engines as your site description in search results. It's also used to help summarize Web sites when the spider robots index pages. When writing your description, make it compelling and relevant so potential customers will click to your page. Copy should contain several strategic keywords from the page. Search engines supporting description tags sometimes limit copy (150 to 400 characters), so place essential copy in the first 150 characters.
5. Meta Keywords Tag - This tag contains the most important keywords for each page. It will be read by search engines supporting the keywords tag. List as many keywords as possible, up to 1,000 characters including spaces. Place your most important keywords first.
Useful links:
http://inventory.uk.overture.com/d/searchinventory/suggestion/